Building a Solid Brand Is Not Just for the Private Sector - A state, region, or county’s brand—its identity, differentiators, and values—should bind job-creation strategies and guide tactical decisions about the types of businesses to incentivize, educational programs to create, and infrastructure projects to support. https://www.routefifty.com/finance/2018/10/building-solid-brand-not-just-private-sector/152466/
