“I find it problematic that many mentors tell new entrepreneurs to just “work on what they love.” The market really doesn’t care about what you love, it cares about what it loves. A better piece of advice would be, “find what the market loves, and then find what you love…

SVCI touts itself as “the first higher education facility in the North Valley,” and partners with the Blaine County School District and College of Southern Idaho. Organizers hope the institute will help attract in-demand hospitality talent to the area and boost tourism.